Isobel Grad

Isobel is a Strategy Director at Elmwood, a global design consultancy, with a focus on building meaningful brands and delivering great brand experiences. With a background in Semiotics and Cultural Analysis, she is passionate about how applying a cultural lens to design challenges helps ensure design outcomes are intentional, meaningful, and relevant for the people they serve. Her previous experience includes a dedicated focus on cultural insight and foresight at Sign Salad, and brand experience design strategy at Dalziel & Pow.