Sara Parrish
Strategy Director, The Imagination Group
Sara Parrish is Strategy Director at Imagination and leads the consultancy offer, including experience design, retail design, proposition design, customer experience blueprints and brand innovation in the experience economy.
Her remit spans entertainment, culture, hospitality and tourism, retail and loyalty. Clients include the likes of Pernod Ricard, Nike, major automotive brands, Robb Report, and ABInbev.
Sara leads a team of strategists, researchers, and experience designers to help clients realise the growing value of the Experience Economy for their businesses.
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